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Advocacy

Support SSB 5400

SSB 5400, in hearing today in the Senate Ways and Means Committee, needs your support. The bill is revived from the 2025 legislature and would tax giant tech companies in support of local journalism. 

February 5, 2026

There is no question that news providers are grappling with sustainability using the traditional financial models that have for more than two centuries supported their work. While the causes can all be debated, what’s not in debate is whether or not the citizens of this state need access to factual, investigative journalism. We do. Now, more than ever. 

The Washington Newspaper Publishers Association is asking anyone who values  access to factual information, investigated and verified information in their communities, to contact their legislators in support of SSB 5400, and to weigh in as PRO with the Senate Ways and Means Committee, urging them to pass it out of committee.

This bill has the capacity to make a difference, especially in the smallest of newsrooms that are scattered across the state, in communities big and small. Without a local newspaper, there would be a vacuum of information. Without their local newspapers, communities on the whole would not know what their city council was doing, or how their school board was spending their money. Just recently in Port Townsend, a city council member said until the newspaper dug deep into the pay and benefits of their city manager that even he did not know the extent of the manager’s pay.

This bill has no fiscal impact to the state. It lays responsibility for nominal support of journalism at the feet of Big Tech, which has benefited directly from the work journalists do. 

The WNPA represents 73 community and regional newspapers across the state, from Forks to Colville. These communities need their newspapers. We urge you to help us advocate for the passage of SSB 5400.


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Senate Ways and Means Committee

Contact Your Legislators: This link will identify your district and allow you to send a message to all of your Senators and Representatives.

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February 10, 2026

State bill to tax all advertising amended

⚠️UPDATE:

An amendment passed to remove Section 27 from SSB 6113, keeping in place the exemption for newspapers and others previously not taxed. Senator Curtis King offered the amendment to remove the section, and Senator Marcus Riccelli championed the amendment in the Democratic Caucus. 

“This would have I believe a very devastating effect on our economy in so many areas. So many business would be affected. So many nonprofits would be affected," Sen. King said on the Senate floor.

Senator Noel Frame also recommended it be removed, noting “Particularly our journalism industry is really struggling under so many pressures far beyond taxes that make it very hard for them to survive.”Many thanks to all who voted in favor, and to all of you who provided the crucial advocacy to make it happen.





⚠️ ACTION ALERT

Stop the Expansion of the Advertising Sales Tax

Section 26 of SB 6113 would expand Washington’s sales tax to all advertising if the state loses or settles its lawsuit with Comcast. An attempt by Sen. Mark Schoesler to remove this provision  (Section 26 of the bill) failed in a voice vote.

If this passes into law, it could result in:

    •    A potential ~10% cost increase on all advertising

    •    Harm to local newspapers, broadcasters, schools, nonprofits, clubs, and small businesses

    •    Washington becoming a national outlier by broadly taxing advertising services

Background: 

Comcast contends that last year's statute violates federal law because it does not apply the tax to all advertising services. SB 6113 anticipates a state loss in the suit which would cost the state nearly a half billion dollars. Section 26 of SB 6113 stipulates the requirement that if the state loses, or settles, any part of the lawsuit, "then the sales tax will be extended to all advertising rather than Comcast freeing themselves of the tax. This includes all of our advertising sold," explains Rowland Thompson, Allied Daily Newspapers lobbyist.This provision could permanently raise costs for the very businesses that rely on advertising to survive—at a time of rising expenses and tight margins.

Take action now: 

    •    Contact your legislators and the Governor and urge them to remove Section 26 from SB 6113.

    •    Attend Newspaper and Broadcast Day on February 19 to make your voice heard and speak directly with legislators as the session enters its final weeks. Register HERE. Your presence and voice are essential.

    •    Join a WNPA Task Force to address this issue, help shape messaging and an advocacy campaign. Contact [email protected].

If you have any questions, feel free to contact Ellen Hiatt, WNPA Executive Director,  at (360) 474-4160, or [email protected].



Advocacy