When the La Conner community pooled funds to buy their longtime paper, the retiring editor said no. Local news could have disappeared overnight. Instead, a new nonprofit newsroom rose—launched with the same funds but a fresh vision. Drawing on her background in journalism, high tech, and nonprofit leadership, publisher Kari Mar started not with a business plan, but with people. She walked the streets, knocked on doors, met one-on-one, and held public meetings in libraries and city hall. She listened first, then built a plan that reflected the community’s priorities—launching the first print edition to serve older readers and signal permanence. Today, La Conner Community News stands on three pillars: sustainability, fair pay, and the first-ever inclusion of the Swinomish Tribe in local coverage. Sometimes, the oldest tools in journalism—shoe leather, listening, and showing up—are still the most powerful.