Tips & Tricks for Ad Design: Balancing Trendy & Timeless
For ad designers, striking the perfect balance between trendy and timeless ad design is crucial for maximizing impact and longevity. While capitalizing on current aesthetics can grab immediate attention, relying solely on fleeting fads can quickly lead to an ineffective ad that ages poorly. Conversely, ignoring trends and sticking to purely classic design principles can lead to stale, outdated advertising.
In the newspaper world, classic and trendy each have their place. We'll discuss how to subtly infuse contemporary elements – perhaps a modern typeface, a current color accent, or a popular visual motif – without compromising the underlying timeless structure. Practical tips will include: choosing trends that align with your clients identity, adapting trends rather than simply adopting them, and prioritizing clarity and call-to-action above all else.
You will walk away from this course with the confidence to strategically incorporate current trends for ads that not only capture attention today but continue to resonate tomorrow.
MyKenzie Bennett
Methow Valley News
Designer
Lela MacArthur
Cheney Free Press
Advertising Manager