Philanthropy in Journalism: Starting From Scratch
Workshop
Fuji 1
Diversified revenue streams are critical for publishers to navigate a sustainable future. Increasingly, readers don’t see the value of paying for a subscription but do, ironically, believe in charitable giving to a newspaper. You can benefit from your community’s generosity without making a wholesale shift to a nonprofit model. In this workshop, learn how for-profit newspapers can strategically fundraise. This workshop will help you start from the beginning, identifying the elements of a strategic fundraising plan, and creating a path forward for your own team to immediately implement.
Ellen Hiatt
WNPA
Executive Director