From Referral Reliance to Direct Discovery: Boosting Publisher Website Traffic in a Changing Ecosystem
Workshop
Gala 1
As the digital ecosystem continues to evolve, publishers are experiencing a notable dip in referral traffic. This session offers practical solutions to this pressing challenge, focusing on how to pivot from a reliance on external platforms to cultivating direct audience relationships and sustainable traffic growth. We'll cover essential strategies such as enhancing search visibility for nuanced queries, developing robust email and newsletter strategies, fostering community engagement, and strategically repurposing content for wider reach. Learn how to empower your editorial and marketing teams to drive consistent, quality traffic directly to your site.
Fran Wills
Local Media Consortium
CEO