AI in Local News: Innovation, Ethics, and Opportunity
Explore artificial intelligence's potential to reshape journalism and advertising, drawing on real-world examples and current research. Leaders from The Seattle Times will share how AI is being used to streamline advertising prospecting and discuss emerging opportunities and challenges for newsroom adoption. Faculty from the Murrow College will highlight findings on the ethical considerations of integrating new technologies, and Microsoft will provide insight into broader AI initiatives, and investments in journalism. Together, panelists will examine both the promise and the ethical complexities of AI in local news, offering practical perspectives for organizations of all sizes.
Meg O'Conor
Microsoft
Senior Communications Manager
Jennifer Henrichsen
Washington State University
Assistant Professor
Michele Matassa Flores
The Seattle Times
Executive Editor
Amber Aldrich
The Seattle Times-
Vice President of Advertising